About WordUp

WordUp is a ground-breaking app for learning new words and improving vocabulary for all speakers of English, from native speakers to beginner learners.

Launched in 2019, WordUp has been installed by over 6 million people with an average user rating of 4.8. Our mission is to reach 500 million people, transform lives and make global opportunities available to global citizens by removing the language barrier.

Through AI, cloud computing and other cutting-edge technologies, we have created an enjoyable digital learning journey, beyond anything else.

Working here is intellectually stimulating. But even better, it's meaningful. We are looking for people who are driven by impact. Those with a burning desire to make the world a better place. We reward ambition, technical excellence, and continued learning. If you share these values, we want you to join us.

Iran vacancies ▸

Senior Product Manager

Full time | Permanent
45 to 60 million Tomans a month (+holiday pay and insurance pay)

The Senior Product Manager for WordUp will play a critical role in enhancing the app’s user experience and maximising revenue. This is a key position that involves strategic planning, data analysis, and cross-functional leadership. You will lead efforts to refine the app’s features, optimise monetisation strategies, and drive user engagement. The ideal candidate is a strategic thinker who combines a deep understanding of user psychology with a data-driven approach to product development.

Responsibilities

This is a dynamic role with a diverse set of responsibilities, including the following:

User Experience Optimisation: Drive continuous improvement of the app's user interface and interactions. Gather and analyse user feedback to design and implement new features that enhance engagement and learning outcomes.
Monetisation Strategy: Develop and refine monetisation strategies, including subscription models and in-app purchases. Identify opportunities for maximising revenue while maintaining a balance between free and premium offerings.
Data-Driven Decision Making: Utilise data analytics to understand user behaviour, identify trends, and make informed decisions. Define and track key performance indicators (KPIs) to measure product success and optimise features.
Product Roadmap Development: Create and maintain a strategic product roadmap that aligns with WordUp’s business goals. Prioritise features and enhancements based on user needs, business value, and technical feasibility.
User Retention and Engagement: Design initiatives to increase user retention and engagement, focusing on key features like the Knowledge Map, AI Chat, and personalised learning journeys. Implement strategies to encourage long-term app usage.
Cross-Functional Collaboration: Work closely with developers, designers, and marketers to drive the product development process. Ensure effective communication across departments to deliver high-quality products on time.
Market Research and Competitor Analysis: Conduct ongoing market research to stay abreast of industry trends, user needs, and competitors. Use insights to inform product development and maintain a competitive edge.
Subscription Management: Oversee the management and optimisation of subscription plans (Free, Pro, and Enterprise). Develop initiatives to convert free users into paying customers, focusing on value-driven upselling.
Testing and Quality Assurance: Manage the testing of new features and updates. Work with QA teams to ensure that the app’s performance meets high standards and offers a seamless experience to users.
User Feedback and Support: Monitor user feedback and reviews to identify areas of improvement. Collaborate with the support team to resolve issues and incorporate user suggestions into the product development cycle.
AI Integration Enhancement: Leverage AI technologies within the app to provide personalised learning experiences. Continuously assess and improve AI-driven features, such as Lexi, the AI teacher, and Fantasy Chat, to enhance user interaction and engagement.
Revenue Tracking and Reporting: Monitor and report on revenue performance. Identify and implement actions to address gaps, improve revenue streams, and maximise the financial performance of the app.
Strategic Partnerships: Identify and pursue strategic partnerships to broaden WordUp’s reach and integrate new functionalities. Collaborate with educational institutions, language learning platforms, and potential business partners.

Required personal qualities

To be a match for this role, you will demonstrate the following personal characteristics.

Driven and pro-active: You love action and enjoy a high pace. You naturally assume responsibility and cannot just sit back. You do not give up until you have achieved the goals.
Impact-driven: You genuinely care about the world. You are not driven by money, fame, comfort, or other self-interests, but by a burning desire to contribute and make an impact.

Required skills

To qualify for this position, you should have the following skills.

Analytical problem-solving: You are not easily overwhelmed by the complexity. You can break complex problems down into small and manageable components. You are quick to spot relationships between things and ideas.
Team player: Ability to work collaboratively with diverse teams and stakeholders.
Proven Product Management Experience: Minimum 5 years of experience in product management, preferably in a mobile app, EdTech, or software-as-a-service (SaaS) environment.
Creative Problem-Solving: Demonstrated ability to think creatively and strategically to solve complex product challenges and identify growth opportunities.
Data-Driven Mindset: Strong analytical skills, with the ability to interpret complex data and translate insights into actionable product improvements.
User Experience Focus: Deep understanding of UX/UI principles, with a track record of optimising user experiences to drive engagement and retention.
Technical Acumen: Familiarity with software development processes, AI integration, and app testing. Ability to communicate effectively with technical teams.
Market Research Skills: Proficiency in conducting market research, competitor analysis, and using industry trends to inform product strategy.
Project Management Abilities: Excellent project management skills, with experience in leading cross-functional teams to deliver product roadmaps on time.
Strong Communication Skills: Ability to articulate product vision and strategies clearly, and engage with stakeholders at all levels, including developers, designers, and marketers.
Customer-Centric Approach: Experience in gathering and acting on user feedback, with a strong focus on delivering value to users and improving customer satisfaction.

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Pride in diversity

We believe in the power of inclusion and diversity in making a high - performing culture. We will do our best to educate ourselves about all forms of diversity and learn not only to embrace them but also to use them to increase our collective capacity to collaborate and innovate as a team. If you think your background or disability puts you in a disadvantaged position in the selection process, we'll be happy to make reasonable adjustments in the process if you let us know.

Frequently Asked Questions


Q: How do I get a pay raise?
A: Your salary will be reviewed on an annual basis depending on your performance. We aim to pay above-market rates.

Q: What are the working times?
A: Sunday to Thursday, 9 am to 6 pm (UK time). But where your tasks are clear for you to work without needing communication, there is flexibility.

Q: Will I be paid for overtime?
A: Yes. The monthly salary agreement will be converted to an hourly rate based on 180 hours per month. You will invoice for the time you actually work, plus pro-rata holiday (18 days a year) plus insurance (1,700,000 tomans a month).

Q: How long is the project for?
A: This is a permanent working agreement on a dynamic range of projects. There is no end date. We always have a strong need for good employees.

Q: How do we communicate the tasks and progress?
A: We have an online task management system used to track all communications, tasks, progress, and estimations. We also use Slack for instant messaging and voice chats with virtual scrum daily standups with the project managers.

Q: How do you know how much I have worked?
A: We use a real-time work monitoring system. There will be full transparency, visibility, and automatic calculation of working times and payments.

Q: Will you pay my taxes?
A: Based on the Iranian law, your work qualifies as export of services, which is tax-free. There will be no deductions from your pay for insurance, taxes or anything else by us.

Q: Will there be an official contract?
A: Prior to starting, we will sign a contract electronically. You will work with us as an “Independent contractor” and invoice us on a monthly basis.

Q: How will I get paid?
A: We will pay directly into your bank account in Iran. You should provide us with your SHEBA account details.
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